STEPN, the trailblazing move-and-earn lifestyle app, has recently teamed up with global sportswear powerhouse Adidas to introduce a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. This groundbreaking partnership signals the start of a year-long collaboration between the two companies, with a promise of more NFT drops and physical wearable items on the horizon. The Solana-based generative NFT collection features 1,000 unique items inspired by Adidas’s most iconic running silhouettes. By merging physical activity with digital rewards, STEPN is dedicated to broadening the move-to-earn sector and making future technology accessible to all generations.
Boasting over 5 million registered users worldwide, STEPN attributes its success to its community-driven approach. The app recently conducted an airdrop of $30 million worth of tokens to its users, further solidifying its commitment to rewarding its loyal following. Additionally, STEPN has forged partnerships across various industries, including music, sports, and animation. The collaboration with Adidas not only cements STEPN’s position in the ever-evolving “FitTech” space but also demonstrates the brand’s innovative spirit in seeking new and engaging ways to motivate its users.
Shiti Manghani, CEO of STEPN by FSL, underscores the dual-reality benefit of the STEPN x Adidas partnership. He emphasizes the ability to move-and-earn in both the virtual and real world simultaneously, highlighting the unique “phygital” experience created by combining digital engagement with physical activity. The limited-edition NFTs from the collection will be priced at 10,000 GMT each and exclusively available through STEPN’s sister NFT marketplace, MOOAR. To ensure fair distribution among the community, a two-phase raffle system will be implemented. The initial phase reserves 200 NFTs for the most devoted users, including holders of “ALTS by Adidas” NFTs and selected members of the FSL community. The remaining 790 NFTs will be up for grabs through a public raffle from April 18 to April 21, with winners selected daily.
The release of the STEPN x Adidas Genesis Sneakers NFT collection epitomizes the convergence of physical and digital realms, offering users a unique experience that blurs the boundaries between the virtual and reality. As we usher in a new era of move-to-earn and digital collectibles, this collaboration serves as just the beginning of the innovative ventures that await from STEPN and Adidas. Stay tuned for more groundbreaking releases and transformative experiences in the move-and-earn space.
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