Doodles has recently launched their Super Pass on Coinbase’s Base, an Ethereum layer-2 scaling network. This initiative marks a significant evolution for Doodles, shifting from a collection of NFTs to a comprehensive Web3 entertainment company. The Super Pass offers exclusive access to content and interactions with artists on DoodlesTV, a new platform aiming to redefine media consumption and community engagement.
The Super Pass holders will have access to exclusive drops, premieres, and limited-edition collectibles. Additionally, fans can engage directly with their favorite artists, replay content, and participate in community-focused events. The first season of the Super Pass includes early access to unique content, such as the animated special “Dullsville and the Doodleverse” featuring music by Pharrell. Furthermore, pass holders will get early previews of cinematic music videos and on-chain album artwork collectibles upon purchase.
Doodles gained popularity during the NFT craze with their PFP NFTs. However, the recent decline in the NFT market prompted Doodles to diversify into other areas. The company is now positioning itself as a digital entertainment firm, focusing on animation and branded content. The launch of DoodlesTV signals a broader strategy that includes a record label, Doodles Records. The label’s first release will feature artists like Lil Wayne, Lil Yachty, and Swae Lee, in collaboration with The Orchard from Sony Music for distribution.
Co-founder Jordan Castro emphasized that Doodles is not just an NFT project but aims to become a prominent media franchise. This strategic shift aligns with their long-term vision to advance Web3 technologies and deliver innovative experiences to their audience. By moving away from speculative trends and focusing on building a sustainable media ecosystem, Doodles is setting itself up for long-term success.
The launch of the Super Pass and DoodlesTV signifies a significant milestone in Doodles’ evolution as an entertainment company. By expanding their offerings beyond NFTs and embracing Web3 technologies, Doodles is paving the way for a new era of digital entertainment. With a focus on curated content, community engagement, and creative collaborations, Doodles is positioning itself as a trailblazer in the evolving landscape of media and blockchain technology.
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