The NFL Rivals mobile game, authorized by the National Football League (NFL) and the NFL Players Association, has recently announced a new partnership with the Kansas City Chiefs, the reigning champions of Super Bowl LVIII. This collaboration marks a significant milestone for NFL Rivals as it embarks on its second year as the “Official Mobile Game of the Chiefs.”
Set to coincide with the upcoming NFL season, the partnership between NFL Rivals and the Chiefs will offer fans a wide range of opportunities to interact with the team. From tailgate events to in-stadium branding and sweepstakes featuring exclusive VIP experiences at GEHA Field at Arrowhead Stadium in Kansas City, fans will have multiple avenues to engage with the Chiefs throughout the season. As a grand finale, select fans will even have the chance to win tickets to a special Rivals-themed Chiefs home game.
Kim Hobbs, Vice President of Partnership Strategy and Development at the Kansas City Chiefs, expressed her enthusiasm for the new collaboration, stating, “We are thrilled to have NFL Rivals join our family as the Official Mobile Game of the Chiefs.” She emphasized the importance of connecting with fans across various platforms, noting that mobile gaming, in particular, is a growing market, especially among younger fans.
As the first mobile game licensed by the NFL to incorporate digital ownership technology, NFL Rivals is at the forefront of Web3 gaming innovation. Since its launch, the game has attracted over 5 million players and facilitated more than 115 million matches. NFL Rivals allows players to collect and trade officially licensed NFL player NFTs, which can be utilized to build teams and compete against other players in arcade-style online matches. The game can be downloaded from the App Store or Google Play Store, providing players with a unique opportunity to not only play but also own their gaming experience.
NFT technology, which enables the establishment of digital asset ownership within games, is a central feature of NFL Rivals. Through the Mythical Marketplace, players can acquire player NFTs directly, enhancing their gaming experience and fostering a sense of ownership. Developed by Mythical Games, NFL Rivals is recognized for its innovative approach to blockchain gaming, drawing on the company’s expertise in creating popular gaming franchises like Call of Duty. The game’s pioneering use of blockchain technology has earned it acclaim in Fast Company’s 2021 World Changing Ideas list.
*Written with the assistance of AI – Edited and fact-checked by Jason Newey.*
Jason Newey, an experienced journalist specializing in NFTs, the Metaverse, and Web3 technologies, brings a wealth of knowledge and expertise to the field. With a background in digital media and blockchain technology, he skillfully translates complex concepts into compelling and informative content.
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