Mastercard recently unveiled its latest initiative in the realm of Web3 technology – the limited-edition Mastercard Music Pass NFT. This unique pass is a key component of the Artist Accelerator program’s second season, designed to provide aspiring musicians with state-of-the-art tools and technologies to enhance their music creation, promotion, and monetization skills. By offering fans exclusive access to concert tickets, content, and advanced features, Mastercard is not only supporting emerging artists but also revolutionizing the way music is experienced and enjoyed.
In 2023, Mastercard introduced the Artist Accelerator program with a focus on empowering emerging musicians through Web3 and AI innovations to meet the evolving demands of the music industry. This year, the collaboration with OnesToWatch, a renowned global music discovery platform, aims to broaden the program’s impact and elevate artists from studio recordings to live performances. The partnership signifies a commitment to nurturing talent and providing new opportunities for musicians to showcase their artistry on a larger stage.
Unlike traditional music passes, the Mastercard Music Pass NFT offers a personalized experience tailored to each user’s musical preferences. By integrating individual tastes and interests, users can enjoy a unique audiovisual journey that resonates with their specific music choices. Este Haim, a mentor for the program and member of the GRAMMY-nominated group HAIM, highlighted the significance of music as a reflection of one’s identity, emphasizing the passion and creativity that go into every musical creation.
The 2024 lineup featured in the Mastercard Music Pass showcases a diverse mix of artists from various musical genres and backgrounds. Asha Imuno brings a fusion of Hip-Hop, R&B, Soul, and Funk, creating a dynamic sound infused with classic influences. Brooke Alexx’s blend of Pop-Rock and innovative songwriting has garnered her a dedicated fan base, while JANAYAH, hailing from London’s prestigious BRIT School, delivers powerful vocals in a fusion of Pop and Dance music. Juliet Ivy, with her Chinese-Colombian heritage, infuses Indie and Folk elements into her Pop sound, and Loyal Lobos draws inspiration from her Colombian roots to create bilingual songs with universal pop appeal.
The limited-edition Mastercard Music Pass is now accessible to music enthusiasts through an interactive journey on Mastercard’s dedicated website. During the minting process, users are prompted to answer questions about their music preferences, which are then used to customize their multisensory pass. Each pass includes custom visual artwork and a 15-second audio track uniquely tailored to the user’s musical taste, enhancing the overall experience of music exploration and discovery.
Through the launch of the Mastercard Music Pass NFT and the continued support of emerging artists through the Artist Accelerator program, Mastercard is paving the way for a new era of music consumption and creativity, blending technology and artistry to create an immersive and personalized musical experience for fans and musicians alike.
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